PRIVACY POLICY

Effective date: Feb 1, 2026

1. Who We Are

Synara Tech ("Synara", "we", "us", "our") is operated by:

The New Normal Analytics Ltd
Registered in England and Wales
Registered Office: 71-75 Shelton Street, WC1H 9JQ

Email: hello@synara-tech.com

We provide AI enablement, workflow training, digital education, templates and related services for businesses.

We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR).

2. What Data We Collect

We may collect and process the following categories of personal data:

A. Information You Provide Directly

• Name
• Company name
• Job title
• Email address
• Phone number (if provided)
• Billing details
• Account login credentials
• Course progress data
• Communication messages

B. Automatically Collected Information

• IP address
• Browser type and device information
• Usage data
• Pages visited
• Session duration
• Cookies and tracking identifiers

C. Business Data (Client Accounts)

Where Synara is used by businesses, we may process:
• User activity logs
• Workflow usage metrics
• Template interaction data

We do not intentionally collect sensitive personal data unless explicitly required and agreed for service delivery.

3. How We Use Your Data

We process personal data for the following purposes:

• To create and manage user accounts
• To provide access to training modules and workflow templates
• To improve our services
• To provide customer support
• To process payments
• To comply with legal obligations
• To send service-related communications
• To send marketing communications (only with consent)

Legal bases for processing:
• Contract performance
• Legitimate interests
• Legal obligation
• Consent (where applicable)

4. Sharing of Data

We may share your data with:

• Payment providers
• Cloud hosting providers
• Analytics providers
• Email service providers
• Professional advisors
• Legal authorities (if required by law)

We do not sell personal data.

5. International Transfers

Data may be processed outside the UK or EEA where necessary.
In such cases, we ensure appropriate safeguards such as:

• Standard Contractual Clauses
• Adequacy decisions
• Secure cloud infrastructure providers

6. Data Retention

We retain personal data:

• For the duration of the customer relationship
• As required for legal, accounting, or regulatory purposes
• Until account deletion request (where applicable)

After this, data is securely deleted or anonymised.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your data
• Rectify inaccurate data
• Request erasure
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent

To exercise rights, contact: hello@synara-tech.com

8. Security

We implement appropriate technical and organisational measures including:

• Encrypted connections (SSL)
• Access controls
• Secure cloud infrastructure
• Regular security monitoring

9. Cookies

We use cookies to:

• Operate the platform
• Improve user experience
• Analyse traffic
• Support marketing (if enabled)

A separate Cookie Policy may apply.

10. Changes to This Policy

We may update this policy periodically.
The latest version will always be available on our website.

TERMS AND CONDITIONS

Effective date: Feb 1, 2026

1. Introduction

These Terms & Conditions govern the use of Synara Tech ("Platform"), operated by The New Normal Analytics Ltd.

By accessing or using the Platform, you agree to these Terms.

If you do not agree, you must not use the Platform.

2. Services

Synara provides:

• AI workflow enablement training
• Role-based AI learning modules
• Industry-specific template packs
• Digital automation guides
• Optional consulting support

We reserve the right to modify or discontinue features at any time.

3. Account Registration

Users must:

• Provide accurate information
• Maintain account security
• Not share login credentials

You are responsible for all activities under your account.

4. Subscription & Payment

Where applicable:

• Services are provided on a subscription basis
• Pricing is displayed on the website
• Payments are due in advance

Business subscriptions may not be refundable once access is granted.

5. Intellectual Property

All content including:

• Training materials
• Workflow templates
• Documentation
• Branding
• Platform code

is owned by The New Normal Analytics Ltd or licensed to it.


Users may not:

• Copy
• Resell
• Distribute
• Reverse engineer
• Share outside licensed organisation

without written permission.

6. Acceptable Use

You agree not to:

• Use the Platform unlawfully
• Upload harmful or malicious code
• Attempt to breach security
• Scrape or extract data
• Use materials for competing services

Violation may result in account suspension.

7. Limitation of Liability

To the fullest extent permitted by law:

• We do not guarantee specific business outcomes
• We are not liable for indirect or consequential losses
• Total liability is limited to the amount paid in the preceding 12 months

Nothing excludes liability for fraud or death/personal injury caused by negligence.

8. No Professional Advice

Synara provides educational and workflow materials only.

We do not provide:

• Legal advice
• Financial advice
• Regulatory advice

Users remain responsible for compliance with applicable laws.

9. Termination

We may suspend or terminate accounts:

• For breach of terms
• For non-payment
• If required by law

Users may cancel subscriptions according to cancellation terms.

10. Confidentiality

Business clients may share internal operational information.
We will treat such information as confidential, except where disclosure is required by law.

11. Governing Law

These Terms are governed by the laws of England and Wales.

Disputes shall be subject to the exclusive jurisdiction of English courts.


12. Contact

For legal queries: hello@synara-tech.com